Planning helps you place the business in a context
This includes competitors, potential partners, local, state, and federal governments, suppliers, customers, interest groupsÅc
It helps lay out a path to manage these complex and conflicting relationships
It provides at least an initial blueprint for the business
It is proactive
Decisions are based on predictions of future states of the environment, not reactions to crises as they occur
In an unstable, technology driven business environment it is critical to success
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