The Market Opportunity
Sales forecast
What is the size of the market?
The number of annual purchases they make in products or services similar to the businessÅf own
The geographic areas they reside in
Forecasted market growth for this group
Are new products or services expected to be introduced in the short term? The long term?
Why will the business be able to gain market share?
What % in a year? Two years? Five years?
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