Making a business plan compelling
What to keep in mind
Make sure the facts are correct - credibility is essential
Keep the plan to a reasonable length (between 10-30 pages - aim for 20 + appendices)
Time period is 3-5 years with monthly projections for 2
If itÅfs an existing business provide historical financial data
Writing should be realistic and optimistic, avoid jargon and use business language
Avoid unsupported superlatives
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