A successful business model creates a heuristic logic that connects technical potential with the realization of economic value
It unlocks latent value from a technology
It lays out a path to take technology to market
It takes technological characteristics and potentials as inputs
It converts them into economic outputs through customers and markets
It mediates between technology and value creation
Chesbrough, H. and Rosenbloon, R.S. (2002). The role of the business model in capturing value from innovation http://icc.oxfordjournals.org/cgi/reprint/11/3/529.pdf
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