In general terms, three components to consider are:
Activity: what a business does
Process: how it accomplishes what it does
Data models: the information structure of a business
More specifically, a business plan answers the following:
What type of business is it?
How do you plan to get it off the ground?
How will you run it?
How will you obtain and keep customers?
How will you generate revenue and turn a profit?
How much money do you need to do this?
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