_ Ecommerce business models
Merchant
Business ---> consumer (retail)
Business --> business (wholesale)
E-shop: Web marketing of a company or shop
Main goal: to sell goods and services
Secondary goal: to promote the company
Challenge is to develop strategies to increase demand
Other goals: cost-reduction of business processes
Revenues from reduced costs, increased sales, affiliates, and advertising
e-commerce.my-best-jobs.com/ecommerce_image/ecommerce.jpg
| Previous slide | Next slide | Back to first slide | View graphic version |