E-shops offer direct sales through electronic channels using an electronic catalog or other format
Consumers order goods via fill-out forms, 800 numbers, registration, fax, or surface mail
Online storefronts cover a wide variety of offerings
They combine elements of direct marketing with in- store shopping and can be more efficient than either
Customization and relationship marketing
A broader definition of product and service categories becomes possible
Some shops have products that can be bought and sold only on the Web
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