3rd party marketplace: an ASP for ecommerce
Companies outsource their web marketing and estore operations to a 3rd party
It can be an add-on to their other channels
It is a user interface to companiesÅf product catalogues
It can be enhanced by special marketing features, branding, payment, logistics, ordering, and secure transactions
Revenues can be generated on the basis of one-off membership fee, service fees, referral fees, or % of transaction value
www.govproducts.com/dod-emall.jpg
| Previous slide | Next slide | Back to first slide | View graphic version |