Virtual communities: the value comes from membersÅf loyalty (customers or partners) and repeat visits
They add their information to a basic environment provided by the virtual community company
The membership fees and advertising are two main sources of revenue
Can also use affiliate marketing
A virtual community can also be an important add-on to other marketing operations
It can be used to build customer loyalty and receive customer feedback
www.educause.edu/ir/library/html/erm/erm99/images/erm9902_solloway.GIF
| Previous slide | Next slide | Back to first slide | View graphic version |