Brokerage or market maker
Bringing buyers (consumers) and sellers together
Revenue is generated through transaction fees and advertising
Some will sell premium services
Seen in the auction, financial services, and travel sectors
These companies add value to data available on the open networks or coming from integrated business operations
Examples include investment advice and competitive intelligence
Rappa, M. (2006). Business models on the web http://www3.digitalenterprise.org/models/models.html
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