The merchandise sales model
Organized around the sale of goods or services in exchange for money or other value given at the time of the transaction
Examples are Ågvirtual storefrontsÅh and Ågon-line catalogsÅh
Probably the most common type of on-line commerce because of its ease of use and familiarity to consumers
Many similarities to off-line versions
www.interactivemarketinginc.com/images/conversion-rate.jpg
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