III. Strategies and issues
There are several generic strategies that firms use to gain competitive advantage
Blocking
The firm protects its product or service Ågmarket spaceÅh
Can be based on the uniqueness of the offering
This refers to protecting and taking advantage of intellectual property
Patents, copyrights, trade secrets, trademarks, service marks, licensing agreements
It can also be based on control over post-entry pricing
Lowering the price to retaliate against competitors
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