WhatÅfs the problem?
Some ebusinesses don't recognize how powerful a business tool good e-service can be
TheyÅfre slow to respond to customer needs
They donÅft have a practical process for capturing the information customers want and quickly getting it to their site
Initial costs of developing e-crm applications are high
Some leave out some of the key functions necessary to build customer relationships
I. What is customer relationship management?
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