The opportunity: any activity requiring the investment of scarce resources in hopes of a future return
Different stakeholders may define ÅgopportunityÅh differently
What is critically important is how the entrepreneur frames the opportunity for potential investors and employees
This is why the business plan is so important
A critical factor that motivates joint action arises out of the creation of a shared definition of opportunity
The issue here is the extent to which the entrepreneurÅfs vision will be compromised in the process
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