Quantitative: estimating market potential and share
What is the sales potential of the market segment? Target area (geographical or online)? Target customers?
Market build-up method
Identifying customers and estimating their potential to purchase
How many people are there in the segment?
What do they spend on similar products?
Market factor method
Survey of Buying Power Index: income, retail sales, population
.012% of Indiana retail sales are made in Bloomington
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