E-business M-business
Customer base
Population PC/net Cell phone/PDA
Demographic Highly educated Business mobile workers, young, less educated people
Leading region North America Europe and Asia
Transaction Complete and Simple, often yes or sophisticated no choices
Product info Rich and easy to Simple, short, and search critical text
Product/services Wide range Limited and specific
Payment Mainly credit card May use built-in mechanism
I. What is mbusiness?
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