Personalization is enhanced by tracking and identification capabilities of the technology
Wireless-network operators using the GSM standard can determine the identity of a user
Most mobile phones are not shared, and have a personal ID number to protect the owner
The phone can be used as a means of identification
This allows easy verification for purchasing
Also, operators can detect a userÅfs exact location, enabling a whole range of new applications
This also raises interesting privacy concerns
I. What is mbusiness?
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