4. Presentation services to convert the content of net- based applications into WML
5. Personalization support for individual users
User information, billing details and even the type of device used to connect to the service
6. User applications currently available: banking, book purchasing, e-mail, news, and travel
New services specifically for m-commerce: GIS, automatic notification of nearby friends, entertainment
7. Content aggregators design and operate portals and provide information in a category or search facilities to help users find their way around the net
II. The mbusiness value chain
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