Why firms get involved
External: marketplace factors (32.3%)
Internal: revenue generation (25.8%)
Process improvement (22.5%) 67.7%
Cost containment (19.4%)
Internal factors seem to be more important in the decision to implement ebusiness
Saban, K.A. (2001). Strategic Preparedness: A Critical Requirement to Maximize E-commerce Investments. Electronic Markets. 11(1). 26-36.
I. What are the signs that a firm is ready?
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