I. Business-to-business e-business
B2B marketplaces
Vertical e-marketplace
Spans vertically across all segments of an industry
Each level can access all other levels, increasing collaboration
Advantages: increases operating efficiency, decreases supply chain costs, inventories, and cycle times
Buying/selling items in a similar industry is standardized, reducing need for outsourcing
Oil: PennEnergy Equipment exchange http://www.pennenergy.com/
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