I. Business-to-business e-business
B2B changes the supply chain
ÅgPullÅh model: the consumer has the most power in the supply chain, and suppliers must react to their demands
The linear nature of the chain may be broken as customers circumvent middlemen and resellers
Pressure on resellers to add value to keep customers
Suppliers respond to consumer demand limiting excessive inventory and storage costs
Shipping logistics are easier to control and costs are reduced as customers handle shipping tracking, etc.
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