Data mining and BI
It provides an organization with ÅgmemoryÅh and ÅgintelligenceÅh
Noticing: uses on-line transaction processing systems (OLTP)
Remembering: capturing as much of the transaction process as possible
Phone records, communications, CRM exchanges
Learning: the records must be organized into Ågdata warehousesÅh
Data mining is used to analyze these data
Intelligence involves patterns, rules, and predictions
III. Examples of web services
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