I. Executive Summary

Remember to include the following:

• Mission statement and overall goals
• A concise definition of the company
• How the business will address market needs
• The product idea
• Competitive advantages
• Team members aggregate strengths
• How it will all come together

Return to contents

II. Company Summary

[Add introduction paragraph(s)]

• The Business Model
• Company Objectives
• Start-up Requirements

Return to contents

III. Products and Services

[Add introduction paragraph(s)]

• Product Description
• The Value Proposition
• Competitive Overview

Return to contents

IV. The Market Opportunity

[Add introduction paragraph(s)]

• Target Market
• Sales Forecast
• Market Motivations
• E-commerce Considerations

Return to contents

V. Strategy and implementation

[Add introduction paragraph(s)]

• Operational Considerations
• Strategy

Return to contents

VI. Management Team

[Add introduction paragraph(s)]

• Key Team Members
• Advisory Board

Return to contents

VII. Financing requirements

[Add introduction paragraph(s)]

• Start up costs
• Forecasts
• Offering to investors

Return to contents

VII. Appendix

Return to contents