L561: Electronic Commerce yllabus

Group	Time
#4	4:30
#5	4:50
#2	5:10

Group	Time
#5	4:00
#4	4:20
#3	4:40
2	5:00
#1	5:20

L561 --> syll --> outline.html

		L001		5:45-8:30 PM T		hrosenba@indiana.edu		Office: 005B@SLIS		12:30-2:00 M 3:30-5:30 PM T
Spring 2007		Room		Time		Instructor: Howard Rosenbaum		Telephone: 855-3250		Office hours

Topic outline, reading schedule and assignment due dates
Select any date and see:

the topics that will be covered;

the readings that have been assigned;

the assignments that will be discussed; and

the assignments that are due in that class.

Schedule of classes

Select any date to see readings, assignments, and due dates	January 9	January 16	January 23	January 30
	February 6	February 13	February 20	February 27
	March 6	March 13	March 20	March 27
	April 3	April 10	April 17	April 23

Note: the URLs for the readings were last checked on January 7, 2007

January 9

Introduction: ebusiness, innovation, and business startups

Topics: Overview of the course
Formation of teams
Brainstorming
Assignments: Final project discussed; Company profile assignment discussed; Issue paper assignment discussed; Forming teams; Brainstorming: begin writing up your ideas for innovative or reinvented digital products or services

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January 16

Developing a business plan

Topics

The importance of business planning
Components of a business plan

The powerpoint overheads for the discussion of business plans can be downloaded as a single file. The link is at the bottom of this page. The file, called biz_plan.ppt was created with Powerpoint X for Mac and can be viewed with the Powerpoint viewer.

If you want to print the overheads, you should select <handouts (6 to a page)> to save paper. You should also select the option <pure black & white> so that colors will be printed in black and white.

Readings

Abrams and Kleiner (2000). Section 1

Center for Business Planning (2006). Sample Business Plans

http://www.businessplans.org/businessplans.html

Comox Valley Economic Development Society (2002). Home page

http://www.investcomoxvalley.com/Business%20Plans.html

Kinney, T. (2004). How To Write A Business Plan. Bplans.com

http://www.bplans.com/dp/

Pinson, L. and Jinnett, J. (1993). How To Write A Business Plan US Small Business Administration

http://www.sba.gov/library/pubs/mp-32.pdf

Assignments

Write Introduction (Company Description) Draft

There are templates available that you can use to format the business feasbility plan.

An online version is here: http://www.slis.indiana.edu/hrosenba/www/L561/pdf/biz_plan.html

A Word version is here: http://www.slis.indiana.edu/hrosenba/www/L561/pdf/biz_plan.html

All groups meet with instructors before class

Group	Time
#1	4:00
#2	4:20
#3	4:40
#4	5:00
#5	5:20

Return to Schedule of classes

January 23

Creating something out of nothing (or very little)

Topics

Digital entretreneurship
Innovation

The powerpoint overheads for the discussion of entrepreneurship can be downloaded as a single file. The link is at the bottom of this page. The file, called entrepreneur.ppt was created with Powerpoint X for Mac and can be viewed with the Powerpoint viewer.

Readings

Arthur Rock Center for Entrepreneurship. (2006). Overview of Entrepreneurship. Harvard Business School

http://www.hbs.edu/entrepreneurship/resources.html#resoverview

Ashoka. (2006). What is a Social Entrepreneur?

http://www.ashoka.org/fellows/social_entrepreneur.cfm

Downing, S. (2005). The Social Construction of Entrepreneurship: Narrative and Dramatic Processes in the Coproduction of Organizations and Identities Entrepreneurship Theory and Practice, 29(2) Page

http://www.blackwell-synergy.com/links/doi/10.1111%2Fj.1540-6520.2005.00076.x

The Entrepreneur Network. (nd). For Entrepreneurs

http://tenonline.org/art-ent.html

Assignments

Groups 1 and 3 meet with instructors before class

Group	Time
#1	4:30
#3	4:50

Return to Schedule of classes

January 30

Defining your market

The PowerPoint overheads for the presentation on the marketing analysis component of the business plan can be downloaded as a single file. The link is at the bottom of this page. The file, called marketing.ppt was created with Powerpoint X for Mac and can be viewed with the PowerPoint viewer.

If you want to print the overheads, you should select <Handouts (6 to a page)> to save paper. You should also select the option <Pure Black & White> so that colors will be printed in black and white.

Topics

Understanding the market
Understanding the competition
Making sales projections

Readings

Abrams and Kleiner, Chapter 6, 7, 8 23

KnowThis.com (2007). How to Write a Marketing Plan: Part 2: Situational Analysis

http://www.knowthis.com/tutorials/marketing/marketingplan1/3.htm

NetMBA (2006). Market Analysis Internet Center for Management and Business Administration, Inc.

http://www.netmba.com/marketing/market/analysis/

Virtual Advisor, Inc. (2004). Conduct a Market Analysis

http://www.va-interactive.com/inbusiness/editorial/sales/ibt/market_analysis.html

Assignments

Description of product or service idea due (on January 29)

Groups 2, 4, and 5 meet with instructors before class

Group	Time
#2	4:30
#4	4:50
#5	5:10

Return to Schedule of classes

February 6

Financial feasibility - Understanding financial statements

Topics

Understanding the financial component of a business plan
Balance sheets
Start-up costs
Financial assumptions

The PowerPoint overheads for the presentation on the financial component of the business plan can be downloaded as a single file. The link is at the bottom of this page. The file, called financials.ppt was created with Powerpoint X for Mac and can be viewed with the PowerPoint viewer.

Readings

Abrams and Kleiner, Chapter 16

BixPlanIt, LLC (2006). Virtual Business Plan: Financial Projections

http://www.bizplanit.com/vplan/financial.html

FSO Technologies. (2003). Pricing your products and services

http://www.gofso.com/Premium/BS/fg/fg-Pricing.html

Innovateur: Entrepreneur Intelligence (2006). The Financial Plan: High Growth Potential Ventures

http://www.innovateur.co.uk/financial_plans.html

SCORE. (2006). Templates for your business

http://www.score.org/template_gallery.html

Assignments

Product or service description draft due

Email name of company for company profile assignment

Receive confirmation of company for company profile assignment within 48 hours

Write financials draft (determining start-up costs)

Return to Schedule of classes

February 13

Business models and strategies

Topics

Business models for ebusiness
Thinking strategically

The PowerPoint overheads for the presentation on business models for ebusiness can be downloaded as a single file. The link is at the bottom of this page. The file, called bizmodels.ppt was created with Powerpoint X for Mac and can be viewed with the PowerPoint viewer.

Readings

Chesbrough, H. and Rosenbloon, R.S. (2002). The role of the business model in capturing value from innovation: Evidence from Xerox Corporation'ss technology spin off companies. Industrial and Corporate Change, 11(3). 595-555.

http://icc.oxfordjournals.org/cgi/reprint/11/3/529.pdf

List, D. (2006). What is a business model?

http://www.audiencedialogue.org/busmod.html

McManus, R. (2006). Mashup Business Models

http://www.readwriteweb.com/archives/mashup_business.php

Rappa, M. (2006). Business models on the web

http://www3.digitalenterprise.org/models/models.html

Rappa, M. (2006). Digital markets

http://www3.digitalenterprise.org/markets/markets.html

Assignments

Marketing draft due

Email issue paper topic to instructor

Groups 1 and 3 meet with instructors before class

Group	Time
#3	4:30
#1	4:50

Return to Schedule of classes

February 20

Assessing ebusiness readiness

Topics

Ebusiness strategy
Understanding ROI

The powerpoint overheads for the the analysis of ebusiness readiness can be downloaded as a single file. The link is at the bottom of this page. The file, called ready.ppt was created with Powerpoint X for Mac and can be viewed with the Powerpoint viewer.

Readings:

Abrams and Kleiner, Chapter 18, 19, 20

Department of Employment and Economic Development. (2006) E-Commerce Readiness Guide.

http://www.deed.state.mn.us/Community/erg/

Grover, V. and Saeed, K.A. (2004). Strategic orientation and performance of Internet-based businesses. Information Systems Journal. 23-42

http://www.slis.indiana.edu/hrosenba/www/l561/pdf/grover_ecomm-perf.pdf

Huang, J.H., Huang, W.W., Zhao, C.J., and Huang, H. (2004). An E-Readiness Assessment Framework and Two Field Studies. Communications of the Association for Information Systems. 14 Article 19 October, 2004

http://www.slis.indiana.edu/hrosenba/www/l561/pdf/huang_ereadiness.pdf

Mogollon, M. and Raisinghani,M. (2003). Measuring ROI in e-business: a practical approach. Information Systems Management. Spring. 63-83.

http://www.slis.indiana.edu/hrosenba/www/l561/pdf/mongollon_measure-ecomm.pdf

Assignments

Strategic plan draft due

Email issue paper topic to instructor

Receive confirmation of issue paper topic from instructor within 48 hours

Groups 2, 4 and 5 meet with instructors before class

Group	Time
#5	4:30
#2	4:50
#4	5:10

Return to Schedule of classes

February 27

A history of ebusiness

Topics: Electronic data interchange
Barriers to ebusiness
Effects of ebusiness on the economy
Readings:
Barsh, J., Crawford, B., and Grosso, C. (2001). How e-tailing can rise from the ashes. McKinsey Consulting

Return to Schedule of classes

March 6

Presenting the business feasibility plan

Group Time

Group 5 5:45

Group 1 6:10

Group 4 6:35

Group 2 7:00

Group 6 7:25

Group 3 7:50

Group	Time
Group 5	5:45
Group 1	6:10
Group 4	6:35
Group 2	7:00
Group 6	7:25
Group 3	7:50

Return to Schedule of classes

March 13

S P R I N G B R E A K

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March 20

But will they come back: Customer relationship management for ebusiness

Topics: Types of CRM
Building customer loyalty
The importance of trust
Readings:

Boyce, G. (2002). Beyond Privacy: The Ethics of Customer Information Systems. Informing Science

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March 27

Business-to-business ebusiness and web services

Topics: Types of CRM
Building customer loyalty
The importance of trust in ebusiness
Readings:

Chen, M., Chen, A.N.K., Shao, B.B.N. (2003). The implications and impacts of web services to electronic commerce research and practices. Journal of Electronic Commerce Research, 4(4) 128-142.

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April 3

Network security: Protecting the goods

Topics: Internet security and ebusiness
Information security
Protecting network infrastructure
Readings:

Bagchi, K. and Udo, G. (2003). An analysis of the growth of computer and Internet security breaches Communications of the Association for Information Systems. 12 Article 46 684-700

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April 10

M-business, wireless and U-business

Topics: Ubiquitous ebusiness
Wireless ebusiness
Mobile ebusiness
Readings:

Agrawal, M., Chari, K, and Sankar, R. (2003). Demystifying Wireless Technologies: Navigating Through The Wireless Technology Maze. Communications of the Association for Information Systems. 12 Article 12, 166-182

Return to Schedule of classes

April 17

Presentation of prototypes to panel at an undisclosed location!!!

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April 23

Digital money and wrap up!

Topics: Why we don't have digital money
Epayment systems
Ebanking

Return to Schedule of classes

Return to Table of Contents or go to:	Introduction	Course objectives	Course requirements	Other important information	Assignments
Return to Table of Contents or go to:	Grading	Required texts	Topic outline	Assignments/Due dates (short)

Page by Howard Rosenbaum
Find me at hrosenba@indiana.edu	http://www.slis.indiana.edu/hrosenba/www/L561/syll/outline.html

Topic outline, reading schedule and assignment due dates Select any date and see:

Schedule of classes

Topic outline, reading schedule and assignment due dates
Select any date and see: