Content design
Writing for the web is different
Be concise: use half the text youÅfd use in print
Reading speed is 25% slower online
Spell and grammar check your text then proofread
Inverted pyramid: start with the conclusion
Encourage scanning: short paragraphs, bulleted lists
Use subheads to break up text
Use colored and bolded text for emphasis
Split up long blocks of text into separate pages
II. Lab: Working with layout
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